Yasmin Akay is the Managing Director of Divimove’s Production and Strategy Studio, Europe’s leading digital studio and home for digital content creators. One of Divimove’s strengths is to provide comprehensive strategic consulting to brands, broadcasters and platforms in the video sector. Before joining Redseven Entertainment as Chief Digital Officer, Yasmin was at Amazon Prime Video where she oversaw all the platform’s digital activities in Germany and was in charge of original German productions including You are wanted, Beat and Pastewka. Prior to that, she built up RTL Zwei’s social media section and created a unique link between social media and TV with her digital concepts for the TV series Berlin Tag & Nacht (Berlin Day & Night) and Köln 50667 (Cologne 50667). With her on board, the TV broadcaster won two successive German Awards for Online Communication.
Yasmin will be interviewed by Lena Natus, a consultant at Divimove, who’s role is Company Culture and Organizational Development and who is an actress. Lena’s focus is to combine storytelling, strategic thinking and creativity. Lena joined Divimove in 2019 as a maternity replacement for the Head of HR and is staying in her new role to continue working on resilience and agility within Divimove.
This webinar, part of agile42 Connect week, is about Human Behaviour consuming entertainment content and interacting with it. We will talk about the importance of positioning yourself on social media and share examples of brands who successfully used the opportunities that social media provides. We will also take a deeper look into a little “masterpiece of storytelling”, to understand what communication on multiple layers means and speak about the usage of different platforms.